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Who is EquiTrend’s Cleaner Brand of the Year?

Find out which all-purpose product stands atop the field.

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By: TOM BRANNA

Editor

The Harris Poll EquiTrendannual study has revealed which household brands Americans rank highest in brand equity—and the study’s Cleaner Brand of the Year is Lysol All-Purpose Cleaner. The survey, which includes more than 38,000 Americans and measures their levels of quality, familiarity, and purchase consideration with studied brands—1,500 of them—across many categories of consumer product goods. Following Lysol closely in the category was Clorox Clean Up, and then Pine-Sol, Spic and Span...

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